Demand more from Demand Gen
Discover how to maximize your marketing ROI with our Cost Per Lead Calculator. This tool helps you analyze your campaign costs, dataset size, and conversion rates to calculate your cost per lead and identify potential savings.
Whether you're evaluating enterprise martech expenses or exploring lead progression strategies with Amigos, our calculator provides clear insights to drive smarter decisions.
Definition of a lead
"To us, a lead is a target customer showing interest and intent through clear behavioural signals beyond a quarter. When matched with deal sizes and conversion rates, this intel helps you prioritise high-value prospects, sharpen spend, and accelerate pipeline. "