Friday, June 27, 2025 by Shelley Hirst
You’ve got a great product or service. You’ve got a capable sales team. And marketing is happening. Yet the leads are weak.
A few organic posts. The occasional email blast. A webinar when there’s time. A tradeshow that’s expected to fill the pipe. A golf day. And the hope that something lands.
But hope isn’t a go-to-market strategy.
If your activity is inconsistent, so will your results be. What you need is a rhythm. A repeatable structure that doesn’t just make noise but builds momentum.
From fragmented activity to structured impact
B2B tech marketing too often looks like a list of disconnected actions. A social post here. A newsletter there. A campaign was launched late because the content wasn’t ready.
The outcome? Nothing builds. You might get spikes in activity, but no sustainable progression.
Our 12-week continual campaign structures are built for consistency. Every week has a purpose. Every message connects. Every action supports the pipeline.
We build integrated campaigns that:
- Educate and engage your target buyers
- Create consistent outreach for your sales team
- Eliminate vanity metrics
- Generate leads with context, not cold volume
Predictable beats sporadic
When your sales team knows what’s coming, they can prepare. When your marketing team runs on a calendar, they can measure. When your leadership sees the plan, they can support it.
Our model in motion
We run these 12-week engines all year round:
- Structured content drops
- Weekly outreach and follow-up
- Real-time feedback loops to adjust as we go
Everyone knows it, fewer put it into action because they are under resourced, under skilled or think they don’t have the budget
Not sure where to start?
Whether you’re a founder trying to get momentum, a sales leader wanting more predictability, or a channel team trying to enable partners, Market Activation is a winning combination of structure, discipline and creativity that keeps buyers on the hook for the long term..
Time to leave behind the guesswork. And launch something that works week after week.
About Market Activation™
Whether you’re an established vendor looking to accelerate direct sales, a channel-first business that wants to empower partners who can’t justify this level of investment, a fast-growing Channel Sales business with big ambitions, or a startup that simply can’t afford to waste time getting to market, this model was built for you.
