When buyers just aren’t ‘that into you’

What happens when you don’t stay in touch

You know what you want to happen. You’ve got a plan. Maybe you even have the tools.  But without the people to consistently and persistently run it out week in, week out, nothing moves.

So buyers forget where you are, and sales teams have empty calendars.

The events season comes around, holiday periods are frequent occurrences, year end planning and budgeting kicks in and everyone’s focus shifts. Campaigns stall, content calendars go dark, sales stops getting what they need.  And the impact you were aiming for? It didn’t show up so at the end of month, quarter, year, a panic ensues where you’re trying to reinvigorate leads or find new ones.  And to top it all, buyers don’t buy in your quarters, so you’re likely to be out of sync because you’ve not kept on top of it.

Not because the ideas were wrong in the first place, but your team may be too small, stretched, or doesn’t exist – or you’re managing agencies that take up swathes of time and are burning through budgets without it being clear how well they’re performing because it’s hard to measure.

The team and demand engine you don’t have, but need.

If you wanted to match our output internally, here’s what you’d be hiring:

  • A demand strategist
  • Data manager/analysed 
  • A content writer who knows B2B tech
  • A designer to build and repackage assets
  • An outreach specialist with sales sensibility
  • An enterprise-grade tech stack including sales reporting
  • An analyst to track what’s working and rectify what’s not
  • A coordinator to keep it all moving

Now think about the time and cost of all that that would give you the cover you need to be ‘always-on’ for your buyers, 365 days a year.

Or, you could look at how to plug your team into what’s already built.

We become your demand team

Our model is built for B2B technology businesses that need momentum without bureaucracy. Whether you’re a vendor launching into new territory or a partner looking to scale fast, we bring:

  • A warm community of buyers ready to listen
  • A community of partners looking for new vendor technologies if you need them
  • Speed to execution
  • A frictionless, managed path from content to conversation
  • Guaranteed ROI that comes with SLAs

And you still get to steer it, we just make it happen.

No more piecing it together

Amigos is no ordinary agency.  We are not here to be one of many unaccountable suppliers that burn budget and can’t stand by their results.  When you can’t measure your suppliers your internal team is picking up the slack. It’s clunky. It’s inconsistent. And it’s not scalable.

We run a clean system and process backed by experienced people that have worked in the channel for years, and which

  • Aligns around measurable objectives
  • Operates across the full funnel
  • Drives activity week in, week out, leaving no lead to die.

There’s no pause, no stall, no “we’ll get to that next month.”

What you stop doing

When you work with us, you stop:

  • Managing agencies with misaligned motives and incentives
  • Briefing freelancers who don’t get the industry
  • Stressing over tech stack configuration just to run a simple campaign

And you start seeing real demand creation show up in your calendar.

About Market Activation™

There’s truth when they say “it’s not what you’ve got, it’s how you use it”

You might have great products, strong partners, and a solid plan and team to back it up, but if you’re not turning that into real conversations and real pipeline, what’s the point?  

Whatever your size or ambition, we built Market Activation with you in mind.  It’s powerful, flexible, and actually built by people who know the channel, because we’ve lived it. Whether you’re trying to boost direct sales, give your partners a serious edge, or just get to market faster without wasting time or budget, we’ve got the engine.

The only question is, how do you get it to run?

Get in Touch

You can follow these links to our community sites here MYREDFORT and The Cloud Community, but they’re only half the story.

If you’d like a demonstration of how we drive lead progression and report for sales enablement simply click the ‘Schedule Your Meeting’ link.

Book a Meeting

Book some time straight into our diary (so much easier all round!). Secure your spot now for a 30-minute power session where all your burning questions find their answers!

Schedule Your Meeting

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