Beauty Is In the Eye of the Beholder

When ‘great’ content from vendors isn’t doing it for buyers

You’ve invested time and money into great-looking content. The creative’s sharp, the messaging’s polished and the campaigns tick every marketing box.

And yet, nothing’s happening, is it? Maybe you’ve got dashboards full of clicks and views, but your sales team is still saying “we can’t book meetings”. Or worse, they’ve stopped mentioning it and are off doing their own thing because they secretly know nothing’s coming.

This is the moment where most businesses double down on design, tweak the copy, or run another A/B test, hoping that this time, the stars will align and it’ll all work out. But did you ever think to ask what buyers need from you?

Great content is only half the job

We’re not here to knock beautiful campaigns, we’re marketers, we know the huge value in aa strong brand and scroll-stopping visuals. But if all they’re doing is winning compliments and awards, and not driving conversations with real buyers, you’re stuck in the shallow end.

Campaigns that generate clicks but not action are like bad dates. They say all the right things, they look the part, but they don’t go anywhere.

We don’t do one-night stands with your pipeline – we help you build content that gets you a second date, a conversation, a commitment, and a contract.

When great content turns into great meetings

Great content should create action. It should open doors, start dialogue, and help buyers move from thinking about it to wanting a meeting.

Our programmes are designed around Market Activation™ a proven model that combines engaging messaging with managed follow-up, to make sure every piece of content becomes a sales conversation waiting to happen.

It may mean we use your great content and combine it with ours. It may mean we do it from scratch. Either way, the focus is on getting appointments in your sales team’s diaries.

Guaranteed 500%+ ROI, or we won’t take your business.

We’re so confident in our approach, we’ll make it simple: If we can’t show you how to achieve 500%+ ROI from your marketing activity, we won’t take the contract.

That’s not a gimmick. That’s how much we believe in what we do. Because when you stop relying on hope and start using systems built to convert, the results stop being “nice to have” and start being predictable.

About Market Activation™

There’s truth when they say “it’s not what you’ve got, it’s how you use it”

You might have great products, strong partners, and a solid plan and team to back it up, but if you’re not turning that into real conversations and real pipeline, what’s the point?  

Whatever your size or ambition, we built Market Activation with you in mind.  It’s powerful, flexible, and actually built by people who know the channel, because we’ve lived it. Whether you’re trying to boost direct sales, give your partners a serious edge, or just get to market faster without wasting time or budget, we’ve got the engine.

The only question is, how do you get it to run?

Get in Touch

You can follow these links to our community sites here MYREDFORT and The Cloud Community, but they’re only half the story.

If you’d like a demonstration of how we drive lead progression and report for sales enablement simply click the ‘Schedule Your Meeting’ link.

Book a Meeting

Book some time straight into our diary (so much easier all round!). Secure your spot now for a 30-minute power session where all your burning questions find their answers!

Schedule Your Meeting