FAQs
Some of the most burning questions about The Amigos Networks and their services
What is the Amigos Network?
The Amigos Network is a community-led platform that connects technology buyers and sellers across cyber security, cloud, IT channel and related markets. Our environment lets decision-makers discover insights, share experiences, and engage with peers and providers to inform buying decisions and drive business outcomes.
What are 'buyer communities' and why do they matter?
Buyer communities provide a trusted space for professionals researching solutions to connect with peers and vendors, access expert content, and surface real-world challenges. This approach helps buyers gather relevant information at their own pace and positions sellers in front of high-intent audiences.
How does Market Activation differ from traditional demand generation?
Market Activation prioritises in-market buyers by combining behavioural signals, intent indicators, tailored content and community engagement, versus broad awareness campaigns (like whitepapers or webinars) that focus on reach over actionable outcomes.
What role does The Amigos Network play in Market Activation?
Our communities surface early project signals, amplify thought leadership across multiple channels, and create pathways for warm introductions. That accelerates engagement, shortens evaluation cycles, and fuels high-intent conversations that matter to both buyers and sellers
How do communities fit into a B2B sales process?
Communities support every stage of the buyer journey:
Top-of-Funnel – Credibility and awareness through content, events and discussions.
Mid-Funnel – Peer insights, case studies and expert Q&As that answer deeper questions.
Bottom-of-Funnel – Advisory sessions, private roundtables and direct engagement with sellers when buyers are ready to act.
What is intent data and how is it used here?
Intent data highlights companies and buyers showing early research interest.
Within The Amigos Network, we combine that with community engagement signals to understand what buyers are asking and why, enabling highly relevant nurture and outreach, which improves meeting acceptance and pipeline quality.
Do I need to buy intent data to participate in the community?
No. Intent data can enhance targeting and early detection, but community engagement itself reveals valuable context about buyer questions, priorities and timing, which is often before formal intent signals are available.
Who joins these communities?
Senior decision-makers, technical leaders, procurement professionals and vendor teams all benefit: buyers get insight and peer perspective; sellers get access to high-relevance audiences, contextual engagement and a way to contribute expertise rather than interrupt with cold outreach.
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Is intent data good for sales teams?
It depends. If it’s seen as a fast-track to dropping it into a sales queue, then ROI will be poor. It is valuable if given to marketing to nurture first and pass it through when it becomes high-intent, rather than “just showing an interest.”
Is it better to buy or create intent data?
Buying it is one approach, but it’s what you do next with it that counts. Dropping it into a sales queue and expecting a potential buyer to be asking “where do I sign” is unlikely to happen, especially for strategic or big-ticket purchases. Buying basic intent information could be the first step in a long-term nurture process designed to build an ongoing pipeline in a joined-up marketing and sales approach.
How is success measured in The Amigos Network?
We track engagement (content interaction, event attendance), conversion of intent into action (roundtable participation or demo requests), pipeline progression, and revenue contribution from community-sourced deals.
Are community events included?
Yes. In-person events, webinars and live discussions are part of the ecosystem. They provide additional ways to learn, connect and deepen relationships between buyers and sellers in an interactive setting.
Some customers choose only to participate in our events, others integrate them as part of their wider GTM strategy
Can my sales and marketing teams use the community insights?
Absolutely. Insights from community behaviour inform both demand-generation strategies and sales follow-up prioritisation, helping teams focus on buyers who are contextually engaged rather than just curious.
Why do you include Data-Driven Channels as a service option?
Even the most established vendors have difficulty fully assessing the value of their sales channel. Data Driven Channels offers them the insights needed for selecting the right partners for recruitment, or prioritising partners based on performance and alignment. Market Activation is deployed, either to inform vendors on the most interested and engaged with their products to initiate sales follow up.
Recruited partners can be added into the buyer communities to support a vendor go to market to optimised the performance of their sales channel.