Are you an attribution quitter? Most sales teams lose interest over time if buyers aren’t biting when they want them to Worse still, marketing assumes they are being handled as part of the sales process while they move on to creating the next batch.
If there’s no 2-way hand off between sales and marketing teams, this results in a huge loss of investment made in data, content, and effort. You’ve got tools, reports, dashboards, but when the CRO asks, “what did we get for that campaign?” the answer is still vague.
The attribution gap
Most teams know what they sent, fewer know what resonated and even fewer know what moved someone closer to buying, however long that takes. When you think about enterprise deals of high value, they can take 1+ years to find, let alone enter the sales process, so a quarterly campaign isn’t going to cut that.
It’s not that teams aren’t trying, it’s because most reporting systems are disconnected and in the case of partners, funded programmes only happen quarterly. CRM doesn’t match the campaign, content isn’t tied to outcomes, sales don’t feed back. And so, you’re left with loads of data, but no story.
Our reporting changes that. It tells you:
- Who engaged
- What they did
- How long for
- Where they went
- What happened next
- And we don’t give up!
And it does it in real time, with buyer-level insights.
From black box to glass box
No more:
- “We think this worked”
- “We saw a spike but can’t trace it”
- “It generated leads, but we don’t know what kind”
Our clients see:
- Which content triggered meetings
- Which audiences converted faster
- Which themes drove revenue
It’s not just about measuring performance. It’s about making better decisions next time.
Built-in accountability
We don’t hide behind vanity metrics. We show you everything, every week
- Campaign open rates with machine opens filtered out
- Click engagement and frequency over time
- Downloads and dwell times
- Lead progression by funnel stage
- LinkedIn connections
All mapped back to the outcomes that matter, so if you want to see what a high-performing content block looks like, you’ll know. You want to switch up something that’s not delivering, easy.
Insights that move you forward
Every marketer wants better results. But the ones who get them are the ones who learn, adapt, and iterate. Our platform enables that. You don’t need to dig through spreadsheets, you get one view of the truth, backed backed by data you can act on.
Whether you’re trying to justify marketing spend to leadership, improve targeting, or double down on what’s working, this is the visibility you need. Let’s get you out of the dark and into a dashboard that drives performance that sticks with you for the long term.
