Most partner marketing enablement isn’t enabling much at all. You spend weeks creating co-branded decks, building micro-sites, writing up battle cards and it all stays in your portal. Nothing moves – it’s just sitting there unused, unactioned, forgotten.
Why? Well, it’s certainly not because vendors do a bad job of creating it ready to go. It’s because partners are too busy, too resource-strapped, or too unclear how to use what you gave them. They need more than assets, they need help with activation.
It could be your school of thought is “partners are our sales arm, it’s up to them to do this” and sure, that’s one way of thinking. But if you’re in the situation of 20% of the partners are doing 80% of your business, you need to take action and work with those who need a bit of support because all the reasons you wanted them in the first place probably haven’t gone away.
Partners sell what moves fastest with the best return
We don’t need to tell you your partners are juggling competing priorities, limited headcount, and shrinking margins, but they don’t necessarily have time to market your solution from scratch. So if you want them to prioritise your product, you need to make it easier and more profitable for them to do so.
We help you become their most valuable vendor. The one who sends them real opportunities, not just collateral.
From static content to dynamic campaigns
We don’t send your partners a Dropbox link or access to a portal and call it enablement. We action the assets through our Demand Engine that is Market Activation™ so they are fully supported throughout:
- Targeted outreach to our existing buyer communities
- Targeted outreach to their customers and prospects if they wish
- High-intent leads for your joint brands delivered in their dedicated database
- Visibility and transparency for all throughout – even as far as call management
All built, managed and executed by us. So your partners don’t have to figure it out, they just need to act on the high-intent leads.
Enablement that delivers revenue
With our partner programmes, your channel doesn’t just feel supported, it’s fired up.
We:
- Build their value prop around the vendor solution
- Use vendor, partner and community content to support sales plays
- Handle the outreach to their territory (UK, EMEA, US)
- Create the follow-up paths and lead handling
- Book the meetings, so they can focus on closing
And we share results transparently, so all parties see performance thoughout.
Real support, not just lip service
Our programmes:
- Are designed with real-world channel constraints in mind
- Include complete campaign execution, not just content
- Let partners launch with minimal effort and maximum return
- Demonstrate the combined value of the brand relationship to buyers
They don’t need a marketing team. They just need access to leads – we can even offer appointment setting.
Plug in, power up
Whether you’re a vendor trying to scale channel influence, or a partner looking for an edge, you’ll close more business with a programme that’s built to do the heavy lifting. If you want your partners to perform, give them something they can plug in and run with, not more admin, not more pressure, not more theory.
Vendors, let’s turn your portal into more than just a ‘deal reg’ tool that amplifies your brand and creates more deals!
Partners, let’s help you turn those ‘campaigns in a box’ into a revenue machine!
