If leads don’t convert,
it’s just an expense
It’s rare if every bit of marketing spend is associated with a revenue number. But whatever you’re spending it should carry a degree of measurement and accountability.
Some things are easier to measure than others, but when it boils down to it, the question is “are you getting enough high-quality leads to convert into sales?”
Demand More
Stop guessing your ROI; start proving it. Our Cost Per Lead Calculator is an indicator of what your campaigns are costing you, what they’re delivering, and where you could be saving. Whether you’re reviewing martech spend, about to hire internally or sign a new agency, the tool offers some high-level indicators to aid faster decisions.
What’s an Amigos lead?
“First, it’s not someone who clicked once and disappeared. A lead is a real prospect in your target market, showing consistent interest and clear intent based on the content they engage with. We track behaviour over time, spot buying signals, and match that with deal size and conversion potential so your team focuses on what can close.”
Your Total Marketing Spend
Your Cost Per Lead
Potential Savings With Amigos
Marketing Salaries (Annual)
Outsourced Marketing (Annual)
Size of Dataset (Annual)
Data (Annual)
Cost Breakdown Summary (Annual)
Marketing Salaries (with 150% overhead):
Outsourced Marketing:
Data Costs:
Martech:
Total Annual Marketing Cost: