You can have a slick campaign, great click-throughs, strong brand visibility, and still fall short.
Because what happens after the click is where most demand generation efforts die. Sounds obvious, but it’s the place even the best sales campaigns fail.
Leads drop into CRM. Sales doesn’t follow up on marketing leads in time, maybe because they already have enough prospects to call. Or worse, they do, and the lead wasn’t ready. All ways to achieve a one-way trip to the bottom of a spreadsheet.
We call this the last mile. And no marketing team can afford to ignore it without risking wasted spend.
From interest to intent to action
Capturing attention is just the start. It’s what happens next that matters. Do you have the structure to convert interest into qualified meetings? Or are you simply handing over spreadsheets and hoping sales figures it out?
That’s the critical difference. Most campaigns are good at driving traffic. Fewer are designed to handle what comes after. That’s a sales job. Yet true lead nurturing, qualification, progression, and conversion take more than a landing page and a lead score.
Our approach turns passive clicks into productive conversations. Every engagement is scored. Every lead is triaged. Every next step is defined, with no ambiguity. Because we know one thing for certain: the moment you leave it to chance, you lose the deal.
No handoffs, just handshakes.
Too many marketing campaigns leave sales only with a vague notion of who to call. They need fully briefed conversations a follow-up engine bridges the gap between campaign activity and sales readiness. That means:
- Lead behaviour is analysed
- Engagement context is shared
- Appointments that can be set based on real signals
So your reps step into calls with clarity, not confusion.
Generating the initial interest is just the start. Leads must be progressed until they’re worth the sales team’s time. This doesn’t just increase conversion, it protects your investment.
Fixing the last-mile leak
Without a system for progressing leads beyond the first click, the majority of your marketing spend is avoidably wasted. That’s an observable and reported fact across hundreds of campaigns across the tech industry.
What starts strong often fizzles out because there’s no ownership of the “in-between”. That messy middle between MQL and opportunity is where deals are won, or quietly lost.
So built a framework that owns that space. From segmentation to campaigning, sequencing and appointment setting, it can all be managed by us. So when you get the meeting, it means something.
It’s time to stop accepting drop-off as normal. Because with the right structure, the last mile doesn’t have to be where ROI dies.
With packages to suit every pocket, some offering revenue positive opportunities, and guaranteed performance SLAs, we think it’s an extremely powerful proposition with many possible use cases.
So whether you’re a vendor driving direct pipeline, channel first vendor looking to your partner channel to do more, a channel partner looking to grow, or any B2B tech business entering the market, this is a sure way to fix it. Better still, you’ll have a ready-made audience in our engaged buyer communities (now in the UK & I, EMEA, US), or global channel community if you’re interested in partner recruitment and enablement.
