Marketing isn’t just an expenditure - it's an investment with the potential to yield significant returns.
To truly grasp the value of marketing, it's essential to break down all of its components and analyse the impact of each alongside the expected sales number.
From strategy formulation and content creation to systems costs and resources, it's evident that every activity has its own associated cost in the final ROI number.
It's vital for businesses to not only understand these costs, but also be able to measure the ROI systematically to invest in programmes for the long and short term. Only by identifying what works and what doesn't can businesses efficiently allocate resources to ensure every marketing pound is well-spent.
Part 1: The true cost of demand creation and measuring ROI
This series is intended for sales and marketing leaders responsible for marketing budgets and the subsequent return on investment they should expect from increased sales.
We aren’t suggesting it will give you all the answers today, because every business is different. What we do hope is it will help you determine where things can be improved to achieve growth and consistent ROI on marketing spend in your business.
What you’ll be thinking about
- De-risking the process
- Creating a strategy for success
- Data management
- Content purpose
- Value and cost
- Performance measurement
Book a Demo
If you need to do this in time for a solid start to 2024, now’s the time for us to demonstrate how we can light up demand creation with Market Activation™, a single and robust programme designed to add value to marketing and sales teams, maximise budgets and deliver a consistent run rate of actionable leads.
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