Distribution has never been more competitive.
New ways of boosting or creating margin and adding value to the end to end selling community are constantly being sought. This usually comes from services they develop and offer on a managed basis for their reseller community.
But now it's possible for lead generation - or market-making - to become a differentiating service too.
By "owning" the process and investing in a seamless and transparent lead generation engine to promote their brands will add value right across their channel. Value is evidential to those providing the funding via bespoke reporting dashboards and backed by a SLA.
The answer, Amigo? Multi-disciplined resource, automated systems and analytics as a managed service.